a journal on hiking and traveling around the Philippines

Mt. Pulag's Akiki-Ambangeg Trai

A day hike to Luzon island's highest peak

Saturday, June 25, 2016

Advocacy : Cebu Pacific Partners with UNICEF for Children's Health & Nutrition

While I believe we make our own destiny and that we all have equal chances at succeeding in life, it does help when we're equipped with the physical and mental capacity to be the best that we can be. Sadly, many children are not given the adequate nourishment, which leads to stunting (read here), a condition that  impacts a child's physical and mental health and development. Its adverse impact carries on until adult life, impacting their ability to stay healthy, learn more and earn more. While the effects are irreversible, it is preventable. Here's how you can help. 

Starting July 1, 2016, passengers in all Cebu Pacific flights from Manila hub will be given an opportunity to make a difference in the lives of underprivileged children by donating any amount during their flight through UNICEF's "Change for Good" Program. 
 Cebu Pacific President & CEO Lance Gokongwei and UNICEF Representative Lotta Sylwander.
(Photo from Stratworks)
"Change for Good  is  a global partnership between UNICEF and the international airline industry". Established in 1987,  the program aims to collect donations from passengers to be able to provide materials and services for vulnerable children in more than 150 countries. One of its programs, the First 1,000 Days Health and Nutrition is Cebu Pacific's chosen beneficiary for the Change for Good partnership. This initiative aims to provide proper health and nutrition to children and their mothers on the first 1000 days, a crucial point in a child's well-being and development,  spanning from a mother's pregnancy until the child reaches 2 years old.  (Are you a new mother? Read about the importance of a child's first 1000 days here)

Learn more about chronic malnutrition on Rappler.

Now, imagine if all children are given the adequate nutrition and assistance to help them succeed in life? What a better nation we could build together!

Cebu Pacific is the first airline partner of UNICEF’s  Change for Good program in the entire Southeast Asia. During the flight, after the onboard games, the crew will invite passengers to make a donation. Any amount from any currency is welcome! :) 
UNICEF Ambassador Gary Valenciano and Celebrity Advocate for Children Anne Curtis
with the Cebu Pacific cabin crew  during the launch of Change for Good 
(Photo from Stratworks)
The program will be initially rolled out for Cebu Pacific Manila hub before being implemented for the rest of the airline's hubs around the Philippines. 

If you're not flying soon, you can still donate or get more information on UNICEF's First 1000 Days Health & Nutrition Program through, 1000days.unicef.ph

Cebu Pacific Air, now on its 20th year of operations,  is the largest carrier in the Philippines air transportation industry , offerings its low-cost services to more destinations and routes with higher flight frequency within the Philippines than any other airlines. To book a flight, visit Cebu Pacific. (Side story: This is the airline that made it possible for me to travel extensively around the Philippines when I was in my mid 20s, through  its generous seat sales. Back then, I can get a round trip fare for as low as 56 Pesos!)



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